From the era of placing player cards in tobacco boxes in the 1920s to the current days of digital and personalized merchandising, ITW Core’s Yashodhan Nakhare discusses the developments in the world of merchandising and three strategies that organisations have adopted to promote their products. Sporting allegiances among fans transcend mere support, they are a...Read More

How Have The Value of Major Cricket Rights Grown Threefold over the last 5 years? And what does it tell us about the game’s future in general and its broadcast in particular? ITW Core’s Devanshu Bhatt investigates.  The recent acquisitions of the ICC and IPL Media Rights have been the talk of the town in...Read More