Influencer marketing is no longer just about paying Kylie Jenner a million bucks to talk about your lipstick brand on her Instagram. In these tumultuous times, it’s an essential tool to connect closely with customers and craft your brand’s messaging to reflect changing times. By Hitesh Mangtani and Tareque Laskar, ITW CORE – ITW Consulting Pvt. Ltd....Read More

Every brand has a story. It gets told through its ads, its logo, and every other aspect of the brand. The key ingredient in any story is an emotional connect, and in a world increasingly tuning its emotions into sport, sponsorship can that bridge. Association with sports properties, is now a major differentiating factor which...Read More