How Have The Value of Major Cricket Rights Grown Threefold over the last 5 years? And what does it tell us about the game’s future in general and its broadcast in particular? ITW Core’s Devanshu Bhatt investigates.  The recent acquisitions of the ICC and IPL Media Rights have been the talk of the town in...Read More

European sports teams are dominated time and time again in Forbes’ list of most valuable sports teams by their American counterparts despite having bigger, global audiences. ITW Core’s Devanshu Bhatt explores why their valuations diverge. The fallout from the war in Ukraine has had an impact on sport, but none more salient than what’s unfolding...Read More

How IPL franchises are building sponsor revenue streams that help them diversify apart from the central pool and why that’s the model of the future. ITW Core’s Devanshu Bhatt explains the evolution that seems to be mirroring an international trend.  Manchester City are in a virtuous cycle. They seem to be leading the race for...Read More

There have been at least a dozen new high decibel ad campaigns that have landed on your screen, whether you are watching on TV or streaming the IPL. ITW Core’s Vidushi Bhandari traces how the T20 League became a coveted marketing spot rivaling the biggest properties in the history of sport. Watching the IPL is...Read More

How the IPL became a TV juggernaut is not an accident. ITW Core’s Vidushi Bhandari looks ahead to its 2020 edition and how, amidst a pandemic, it gears to push the viewership benchmark even higher. In a country consisting of 1.3 billion people and 800+ channels, the competition to attract viewership remains arduous. But the...Read More

How Sport can bounce back from COVID-19 There are unprecedented effects on professional sport and the market surrounding it because of the coronavirus, but amidst all the gloom there are slivers of silver linings too. By Hitesh Mangtani and Tareque Laskar, ITW CORE – ITW Consulting Pvt. Ltd. With the WHO declaring the COVID-19 outbreak...Read More