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IPL
There have been at least a dozen new high decibel ad campaigns that have landed on your screen, whether you are watching on TV or streaming the IPL. ITW Core’s Vidushi Bhandari traces how the T20 League became a coveted marketing spot rivaling the biggest properties in the history of sport. Watching the IPL is...
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How the IPL became a TV juggernaut is not an accident. ITW Core’s Vidushi Bhandari looks ahead to its 2020 edition and how, amidst a pandemic, it gears to push the viewership benchmark even higher. In a country consisting of 1.3 billion people and 800+ channels, the competition to attract viewership remains arduous. But the...
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How Sport can bounce back from COVID-19 There are unprecedented effects on professional sport and the market surrounding it because of the coronavirus, but amidst all the gloom there are slivers of silver linings too. By Hitesh Mangtani and Tareque Laskar, ITW CORE – ITW Consulting Pvt. Ltd. With the WHO declaring the COVID-19 outbreak...
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