From the era of placing player cards in tobacco boxes in the 1920s to the current days of digital and personalized merchandising, ITW Core’s Yashodhan Nakhare discusses the developments in the world of merchandising and three strategies that organisations have adopted to promote their products. Sporting allegiances among fans transcend mere support, they are a...Read More

How Have The Value of Major Cricket Rights Grown Threefold over the last 5 years? And what does it tell us about the game’s future in general and its broadcast in particular? ITW Core’s Devanshu Bhatt investigates.  The recent acquisitions of the ICC and IPL Media Rights have been the talk of the town in...Read More

European sports teams are dominated time and time again in Forbes’ list of most valuable sports teams by their American counterparts despite having bigger, global audiences. ITW Core’s Devanshu Bhatt explores why their valuations diverge. The fallout from the war in Ukraine has had an impact on sport, but none more salient than what’s unfolding...Read More

How IPL franchises are building sponsor revenue streams that help them diversify apart from the central pool and why that’s the model of the future. ITW Core’s Devanshu Bhatt explains the evolution that seems to be mirroring an international trend.  Manchester City are in a virtuous cycle. They seem to be leading the race for...Read More

From being something only sporting nerds cared about, sports analytics is poised to become a business all on its own. ITW Core’s Devanshu Bhatt explores how the eco system has evolved and what lies in store. Nowadays, it is hard to escape talk of Expected Goals or xG in footballing circles. However, football is far...Read More

At the end of every football season, the title race ends and the race for footballers’ signatures begins. ITW Core’s Devanshu Bhatt looks at the mechanics that are in motion behind the scenes and what business lessons we can glean from it. The football transfer market is a whole brand of entertainment in and of...Read More