Business of Sports

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From being something only sporting nerds cared about, sports analytics is poised to become a business all on its own. ITW Core’s Devanshu Bhatt explores how the eco system has evolved and what lies in store. Nowadays, it is hard to escape talk of Expected Goals or xG in footballing circles. However, football is far...
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At the end of every football season, the title race ends and the race for footballers’ signatures begins. ITW Core’s Devanshu Bhatt looks at the mechanics that are in motion behind the scenes and what business lessons we can glean from it. The football transfer market is a whole brand of entertainment in and of...
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