Seagram’s Royal Stag announced their new ‘It starts with You. Make it large’ campaign which featured seven of the best cricketers in the world – South Africa’s Faf du Plessis, England’s Ben Stokes, India’s KL Rahul, West Indies’ Andre Russel, New Zealand’s Kane Williamson, Australia’s Mitchell Starc & Sri Lanka’s Angelo Mathews.
A Television Commercial capturing the real emotions, hard work, effort and the grit of these cricket stars. The campaign traces the journey of the stars, each of them working hard to fulfill their dream of representing their country on the biggest stage of them all – The Cricket World Cup!
ITW played crucial part in knitting these cricket stars with Royal Stag as their Talent Management partner with seven of the world’s best cricketers, for this commercial to come to life.
Speaking on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. The brand has been associated with cricket since the year 2000. We are extremely excited to release our latest campaign that captures the spirit of today’s generation that is ambitious, embodies self-belief and is willing to go the distance to fulfil their dreams.”
The ‘Make it Large’ campaign was ultimately for each and every one of your out there to get motivated, inspired and believing in their dreams and to pursue them. Because, IT STARTS WITH YOU.