SoundWorx – The ITW Podcast is your one stop shop for sports, media and entertainment insights, delivered aurally wherever you may be. Driven by our experiences, this podcast will delve into the history of sports, marketing, media and entertainment in India and around the world, where we are today and look ahead at what the future holds. With the help of leading experts in the industry, this series will cover a broad range of topics that include talent management, digital marketing and sports sponsorship rights amongst many others that form our extensive pool of knowledge and capabilities.
Our pilot episode goes behind the scenes of one of the biggest stories of sports marketing in the 21st century- How the American Brand Nike went from basketball sneakers and running shoes to dominate the grandest pitch of them all Football, and in the process changed the sports sponsorship landscape forever.
SoundWorx will serve as your guide as we journey though the most fascinating stories from the world of sport and marketing. From sponsorships to brand innovations, we’ve got it all covered on how sports has transformed brands and how brands have transformed sport. Tune in as SoundWorx enlightens and entertains you with the best insights.