JBL has always been a brand that has set the bars high for any music brand. From making it to every music lover’s shopping list to being the favourite of several music artists, JBL has made each of its development worthy of the global attention it got. Given how effective music is the case of uplifting one’s mood, it is known to all that the right kind of music, if indulged during a work-out, helps you perform better and much efficiently. Considering the importance of sports enthusiasts, athletes and fitness enthusiasts, JBL launched a brand new range of Sports Earphones in India.
The new range under the name JBL Endurance has four sets named Run, Sprint, Jump and Dive. Each of these are customised to the needs of the sport making it one of the most convenient, enjoyable yet affordable pair of earphones.
The ace brand got on board with team of ITW Blitz for a wider reach and there has been no turning back. Backed by the team of ITW Blitz, India’s top Badminton Player PV Sindhu got on board as the face of JBL’s Endurance earphone range. With a deserving candidate who has put the country on the world map of Badminton, PV Sindhu has undoubtedly proven to be the most justified Brand ambassador for the brand.
A lot of brainstorming went into the ideas, by the team of ITW Blitz who zeroed on the perfect brand ambassador who they believed would bring out the essence of the brand’s idea of a ‘perfect sports earphones range’. About the Harman earphones that perfectly durable, comfortable and stylish, the brand ambassador PV Sindhu said, “JBL Endurance earphones are ideal for athletes like me, who like to carry their music everywhere. From practice matches, to intense workout sessions, JBL Endurance has become my constant companion now. They are designed for a perfect fit and can handle the grit and grind of an athlete’s workout perfectly – I am very impressed!”
The Vice President of Lifestyle Audio Harman, Sumit Chauhan added, “It’s an honour to have a young sports icon like P.V. Sindhu, who is idolized by millions of Indians, associated with JBL. The all-new JBL Endurance earphones are designed for athletes and sportspersons like Ms. Sindhu, and almost anyone who likes growing fit to their favourite tunes. Combining our award-winning patented ergonomics with technology that withstands the most intense athletic performance, JBL Endurance earphones offer a range of solutions that can work with any athlete’s routine,”
Bringing together a global personality like PV Sindhu and an ace brand like JBL, ITW stand on top of the world in terms of Celebrity management and bringing together few of the world’s biggest names.