National, 14th September 2019: ITW Mediaworx Pvt Ltd, a Sports Media Agency and an arm of premier Sports Marketing company ITW Consulting Pvt. Ltd (a Global Sports Commerce affiliate) announced that it was instrumental in consulting OPPO (OPPO Mobiles India Pvt Ltd) and BYJU’S (Think and Learn Private Limited) for the transfer of rights of the prestigious Indian Cricket Team Jersey sponsorship. BYJU’S was recently unveiled as the new Team India Sponsor by the BCCI. BYJU’S will hold the rights for the sponsorship till March 31st, 2022 beginning with the assignments for South Africa Home Series starting September 15th, 2019.
Team India shall sport the jersey with the new sponsor for the first time during the tomorrow’s India vs South Africa T20I at Dharamshala.
Being the preferred agency of OPPO, ITW MWORX was consulted to find a suitable partner for the prestigious sponsorship.
“It has been a very special project for us, to find a partner with common interest and to meet the objectives of all stake holders involved. In BYJU’S, we found an ideal partner, there were a lot of synergies and common passion for Indian cricket. India’s leading education and learning app will now become the Indian team sponsor and will be seen on the jersey of the Indian national team” Nikhil Vyas, Director, ITW MWORX commented when asked about the announcement.
OPPO India said, “We would like to thank Team India and BCCI for a meaningful association that led OPPO to become a household name in just five years of operations in India. As OPPO enters into its sixth year, India will continue to remain a key growth market. To meet rapidly growing consumer demand, OPPO will accelerate its efforts on local Production, R&D and Retail. This will help OPPO bolster its commitment to offer Indian consumers cutting-edge technology and a premium experience.”
Byju Raveendran, Founder & CEO, BYJU’S said, “We are proud to be the Indian Cricket team sponsor. Cricket is the heartbeat of all Indians and we are thrilled to be an integral part of our much loved team. As a learning company, BYJU’S has always recognised the critical role that sport plays in a child’s development. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child’s heart.”
M.S. Muralidharan, Director, ITW Consulting Pvt. Ltd. (a Global Sports Commerce affiliate) said “ITW Consulting has been at the forefront of many deals involving large multinationals with key sporting properties around the globe and this deal is a testament to the trust we enjoy with the brands we partner with. This deal is unique in more ways than one and a beautiful alignment coming together of two of the most trusted names with a behemoth which is Indian Cricket.”
BYJU’S is the world’s most valuable ed-tech company and the creator of India’s most loved school learning app in India. Launched in 2015, BYJU’S offers highly personalised and effective learning programs for classes 1 – 12 (K-12), and aspirants of competitive exams like JEE, CAT, IAS etc. With 35 million registered students and 2.4 million paid subscriptions, BYJU’S has become one of them most preferred education platforms across the globe.
About ITW Mediaworx Pvt. Ltd.:
ITW Mediaworx is India’s first and only full-service media agency with special focus on sports media. We work closely with our clients in optimizing the media spends keeping the brand objectives in mind.ITW Mediaworx is dedicated to its clients’ growth. Our key is to deliver sharper insights, smarter ideas and stronger results in every campaign of our client. At MediaWorx, we set the bar higher for innovation. We take our clients beyond the traditional media boundaries of planning and investment, and deeper into creativity, marketing and technology. Mediaworx is part of ITW, which is one of India’s leading consulting firm with interests and specialization in Sports Marketing business, Talent Management, Branded Entertainment, Experiential marketing & PR.
The group has pan India presence with offices in New Delhi, Mumbai, Bangalore, Kolkata & Chennai.