Mumbai, 6th February 2018: India, Bangladesh will travel to Sri Lanka in March 2018 to take part in a T20 tri-series that will be organized to celebrate Sri Lanka’s 70 years of independence. ITW Consulting, India-based sports management company, has acquired in-stadia advertising and sponsorship from Sri Lanka Cricket (SLC). Sri Lanka Cricket is organizing Nidahas Trophy 2018 that will include 7 International T20’s from 6th – 18th March 2018 at the R Premadasa Stadium in Colombo.
ITW Consulting won the rights as they offered value for the inventory amongst other agencies. ITW Consulting is permitted to market the in-stadia advertising rights and can enter into a contract with potential clients and agencies towards exploiting the rights commercially.
Commenting on the association, M.S. Muralidharan, Director, ITW Consulting Pvt. Ltd. (a Global Sports Commerce affiliate)said, “With utmost pride in bagging these rights, ITW will strive to welcome the brands around the world to build connections with the cricket fans in an innovative and engaging way. We are extremely excited with the win and our endeavor is to take the platform to the next level by building some strategic brand associations.”
Talking about the rationale behind the deal, Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd. said, “The last time that it was played was way back in 1998 when Sri Lanka had hosted India and New Zealand for a tri-series which was played in the 50-over format. While the celebration of Sri Lanka’s independence should be respected, it is undoubtedly evident that the series will be an exciting platform for the brands to stand tall and cherish seamless branding experience with some of our latest in-stadia technologies.”
Jerome Lee Jayaratne, Chief Operating Officer, SLC said, “SLC is delighted to form this partnership with (ITW) Consulting that specializes in executing Multi-Faceted Brand Management Solutions. (ITW)’s International experience in this sector and especially in Cricket is well known. It’s great to be associated with such an innovative & progressive team.”
10th March 2018, SaturdaySri Lanka Vs Bangladesh
|Match Practice Schedule|
|4th March 2018, Sunday||Bangladesh / India Arrive|
|5th March 2018, Monday||Rest / Practice|
|6th March 2018, Tuesday||Sri Lanka Vs India||Colombo RPICS|
|7th March 2018, Wednesday||Rest / Practice|
|8th March 2018, Thursday||Bangladesh Vs India||Colombo RPICS|
|9th March 2018, Thursday||Rest / Practice|
|11th March 2018, Sunday||Rest / Practice|
|12th March 2018, Monday||India Vs Sri Lanka||Colombo RPICS|
|13th March 2018, Tuesday||Rest / Practice|
|14th March 2018, Wednesday||India Vs Bangladesh||Colombo RPICS|
|15th March 2018, Thursday||Rest / Practice|
|16th March 2018, Friday||Bangladesh Vs Sri Lanka||Colombo RPICS|
|17th March 2018, Saturday||Rest / Practice|
|18th March 2018, Sunday||Final||Colombo RPICS|
About ITW Consulting Private Limited:
Featuring among India’s leading consulting and management companies, ITW Consulting Private Limited (ITW) specializes in crafting and executing multi-faceted brand management solutions across sports, entertainment, and media for its clients globally which helps them to build stronger brand visibility, awareness, and recall amongst a wider target audience.
With a global presence and in-depth understanding of the International Sports and Media market, ITW has expertise in sponsorship management, sponsorship activation, and event management. Having worked with a diverse range of brands, ITW has earned an esteemed reputation in the field of sports management and marketing.
Our vision is to make ‘ITW’ synonymous to the idea of best in the class organization in promoting, encouraging investments and laying the foundation to ‘sports’ as a leading industry that contributes to employment generation, and making it a preferred choice of profession.
For further information, please contact ITW Consulting PR @ Namrata Aswani @ 09920710261
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