Big changes took place within the Spanish Football Federation recently, with a managerial merry-go-round to go with it 12th June 2018: Spain Head coach Julen Lopetegui was named Head Coach of Real Madrid, to take over after his national duties with Spain at the FIFA World Cup. 13th June 2018: Julen Lopetegui was sacked as Coach of...Read More

The quadrennial showpiece hosted by FIFA is the most televised event in the world, with the number of viewers for the last final in 2014 between Germany and Argentina exceeding 1 billion. Football is really the language of the world every time the tournament begins, the number of brands that are looking to grab eyes...Read More

The revolutionary VAR system has been implemented this time around. What is it like? By definition, the Video Assistant Referee (VAR) is a football assistant referee who reviews decisions made by the head referee with the use of video footage and a headset for communication. In reality, it has been so much more than that....Read More

The evolution of the FIFA World Cup logo The FIFA World Cup is the crown jewel of global football. Over half the world tunes into the universal frequency and turns this beautiful game into an emotion. The FIFA World Cup hosts the largest gathering of a live audience. All borders are erased while they watch...Read More

Known internationally as Cricket’s finest and most successful captain, MS Dhoni has endorsed multiple brands before, having served as a brand ambassador for TVS and Pepsi, and has done so with utmost professionalism and subsequent success. Snickers is a brand of chocolate manufactured by American company Mars, and has become a very popularly consumed brand...Read More

Vishwanath Anand needs no introduction in most countries across the world, let alone his home nation. The 5 time world champion, Grandmaster, Bharat Khel Ratna and Padma Vibhushan winner has made India proud on multiple occasions while representing the country at various events abroad. In partnership and with the help of ITW Blitz, Vishwanath Anand...Read More

The oldest ever tennis player to hold the No. 1 ranking, Roger Federer’s longevity & sustained excellence are not only remarkable achievements but are a valuable lesson in strategy. Sustainable competitive advantage, every business’ holy grail, is hard to develop and harder to retain. Nothing from the world of sport illustrates it better than professional...Read More

The series saw a new branding technique integrated seamlessly into the game, with Swiggy’s “Speedgun” innovation measuring the pace of the ball that is bowled. The upcoming ODI and T20I series will be very fiercely contested between both sides, with South Africa having clinched the test series, but Virat Kohli’s side on the up after...Read More

Making movies, making successful movies, has always been a tricky business. The film business – whether it is Hollywood or Bollywood – never really seems to have figured out reliably a fool proof model or a formula to make a film work. At best, it has educated guesses as to what works and what might...Read More

KOLKATA: Amul, Asia’s largest milk brand, is the principal sponsor of the New Zealand cricket team for the upcoming International Tournament. The logo of brand AMUL which boasts of an annual sales turnover of Rs 27000 crores (US$ 4.2 billion), will appear on the sleeve of Blackcaps playing jerseys as well as on the training kits...Read More