From the era of placing player cards in tobacco boxes in the 1920s to the current days of digital and personalized merchandising, ITW Core’s Yashodhan Nakhare discusses the developments in the world of merchandising and three strategies that organisations have adopted to promote their products. Sporting allegiances among fans transcend mere support, they are a...Read More

How Have The Value of Major Cricket Rights Grown Threefold over the last 5 years? And what does it tell us about the game’s future in general and its broadcast in particular? ITW Core’s Devanshu Bhatt investigates.  The recent acquisitions of the ICC and IPL Media Rights have been the talk of the town in...Read More

European sports teams are dominated time and time again in Forbes’ list of most valuable sports teams by their American counterparts despite having bigger, global audiences. ITW Core’s Devanshu Bhatt explores why their valuations diverge. The fallout from the war in Ukraine has had an impact on sport, but none more salient than what’s unfolding...Read More

How IPL franchises are building sponsor revenue streams that help them diversify apart from the central pool and why that’s the model of the future. ITW Core’s Devanshu Bhatt explains the evolution that seems to be mirroring an international trend.  Manchester City are in a virtuous cycle. They seem to be leading the race for...Read More

From being something only sporting nerds cared about, sports analytics is poised to become a business all on its own. ITW Core’s Devanshu Bhatt explores how the eco system has evolved and what lies in store. Nowadays, it is hard to escape talk of Expected Goals or xG in footballing circles. However, football is far...Read More

While the world’s biggest sporting icon looks for a new job, his old employer has all sorts of problems to sort out. The commercial juggernaut that was Barcelona will be taking quite a hit. ITW Core’s Devanshu Bhatt examines the implications of this seismic sporting shift. Lionel Messi is now the world’s most eligible footballer....Read More

We look at why free transfers actually come at a price and aren't really freeRead More

We are entering a bold new world of footballing economics for star players both on and off the field, as David Beckham’s latest payday shows, finds ITW Core’s Devanshu Bhatt.  Unfinished Business David Beckham may have been retired for seven years now, but he still remains a footballing crowd puller. He recently found himself on...Read More

With IPL 13 in the books, ITW Core’s Devanshu Bhatt takes a look at the marketing trends and insights that emerged from the edition in the UAE.  This IPL season was another record-breaking year in terms of viewers but more importantly, it brought what every IPL season brings – Innovation. This continuous need for those...Read More

New Normals: IPL eyeballs rewrite viewership benchmarks  An extraordinary season of the IPL came to a close Tuesday night in Dubai with Mumbai Indians emerging triumphant for their fifth title win. It’s the most won by a franchise (the next highest is CSK with 3), but MI weren’t the only ones pushing benchmarks, the IPL...Read More