The hidden value of Non India cricket sponsorships Sponsorship deals in cricket in India has come of age with increasing brands looking to leverage the game’s mammoth popularity in the country. Such is the belief vested in its potential that they do not even shy away from shelling out a premium for it. The usual attraction...Read More

“Famous among other jargon in the retail industry, is a term called ‘loss leaders’. The term is assigned to products that are sold at a price way below their cost price, which results in zero profit to the retailer who sells them. It makes one wonder the reason behind a strategy like this. Commonly, the...Read More

It was one of the boldest steps yet from the Pakistan Cricket Board (PCB) in reviving Pakistan cricket’s image – announcing a domestic cricket league where some of the best in the world would rub shoulders with raw domestic talent. Thus, was born the Pakistan Super League (PSL), an idea in gestation for over half...Read More

The NR Group fondly known as the Cycle Pure Agarbathies brand began their pursuit as a family enterprise back in 1948, with headquarters in Mysuru, Karnataka. Since then, the brand has come a long way to become a group of companies with the third generation overseeing the corporate setup as the operating CEO’s currently. What...Read More