Known internationally as Cricket’s finest and most successful captain, MS Dhoni has endorsed multiple brands before, having served as a brand ambassador for TVS and Pepsi, and has done so with utmost professionalism and subsequent success. Snickers is a brand of chocolate manufactured by American company Mars, and has become a very popularly consumed brand...Read More

Vishwanath Anand needs no introduction in most countries across the world, let alone his home nation. The 5 time world champion, Grandmaster, Bharat Khel Ratna and Padma Vibhushan winner has made India proud on multiple occasions while representing the country at various events abroad. In partnership and with the help of ITW Blitz, Vishwanath Anand...Read More

The oldest ever tennis player to hold the No. 1 ranking, Roger Federer’s longevity & sustained excellence are not only remarkable achievements but are a valuable lesson in strategy. Sustainable competitive advantage, every business’ holy grail, is hard to develop and harder to retain. Nothing from the world of sport illustrates it better than professional...Read More

The series saw a new branding technique integrated seamlessly into the game, with Swiggy’s “Speedgun” innovation measuring the pace of the ball that is bowled. The upcoming ODI and T20I series will be very fiercely contested between both sides, with South Africa having clinched the test series, but Virat Kohli’s side on the up after...Read More

Making movies, making successful movies, has always been a tricky business. The film business – whether it is Hollywood or Bollywood – never really seems to have figured out reliably a fool proof model or a formula to make a film work. At best, it has educated guesses as to what works and what might...Read More

KOLKATA: Amul, Asia’s largest milk brand, is the principal sponsor of the New Zealand cricket team for the upcoming International Tournament. The logo of brand AMUL which boasts of an annual sales turnover of Rs 27000 crores (US$ 4.2 billion), will appear on the sleeve of Blackcaps playing jerseys as well as on the training kits...Read More

Dear Team, On behalf of the Board, I would like to thank and congratulate everyone on the efforts that went into last night’s State of Origin match at ANZ Stadium. It was a huge effort for all, but particularly for the Operations team led by Ashley Gavenlock, David Haigh and Reece Davies. With all hands...Read More

The hawkeye analysis for the test series was sponsored by Dalmia cements, giving viewers a comprehensive analysis of the game. Having recently concluded the 3-test series with a nail-biting finish at the Wanderers, both teams will be raring to go in the upcoming ODI and T20I series. The Indian team will be looking to avenge...Read More

It may be the newest kid on the T20 league block, but the Pakistan Super league (PSL) has punched above its weight in its inaugural season. In the recently concluded first season of the PSL, as many as 100 international cricket players from 9 different countries were signed up for the draft process as opposed...Read More

Change is inevitable. The last two decades have seen a lot of changes in the game of cricket, right from modifications to the ages old format, introduction of better technology to the end of legendary eras of great cricketers who served the game like true gentlemen and sportsmen. Over the years, the game has been...Read More