The quadrennial showpiece hosted by FIFA is the most televised event in the world, with the number of viewers for the last final in 2014 between Germany and Argentina exceeding 1 billion. Football is really the language of the world every time the tournament begins, the number of brands that are looking to grab eyes...
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The revolutionary VAR system has been implemented this time around. What is it like? By definition, the Video Assistant Referee (VAR) is a football assistant referee who reviews decisions made by the head referee with the use of video footage and a headset for communication. In reality, it has been so much more than that....
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The evolution of the FIFA World Cup logo The FIFA World Cup is the crown jewel of global football. Over half the world tunes into the universal frequency and turns this beautiful game into an emotion. The FIFA World Cup hosts the largest gathering of a live audience. All borders are erased while they watch...
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