How Sport can bounce back from COVID-19 There are unprecedented effects on professional sport and the market surrounding it because of the coronavirus, but amidst all the gloom there are slivers of silver linings too. By Hitesh Mangtani and Tareque Laskar, ITW CORE – ITW Consulting Pvt. Ltd. With the WHO declaring the COVID-19 outbreak...Read More
Every brand has a story. It gets told through its ads, its logo, and every other aspect of the brand. The key ingredient in any story is an emotional connect, and in a world increasingly tuning its emotions into sport, sponsorship can that bridge. Association with sports properties, is now a major differentiating factor which...Read More
Glorious uncertainty is a key appeal of any sport. The thrill and suspense is what cultivates audiences and keeps bringing them back. Take the climax of the ICC Cricket World Cup 2019 Final at Lords Cricket Ground, where New Zealand were determined to clinch their first ever title. But an incredible turn of events at...Read More
In a very generic sense, we often try and figure out why people adore the shape of a cricket-bat, or unlike few cricketers who like the smell of a shining cricket ball, or some would just fall in love with weight of a tennis racquet, or prefer specific material used for the badminton racquet for...Read More
South Africa’s Mzansi Super League (MSL) may be the newest T20 kid on the block, but as its second season begins, it already appears to be on an auspicious trajectory South Africa’s showpiece T20 league, the Mzansi Super League (MSL) which had a fairly successful first season, is set to start its second season today...Read More
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