There have been at least a dozen new high decibel ad campaigns that have landed on your screen, whether you are watching on TV or streaming the IPL. ITW Core’s Vidushi Bhandari traces how the T20 League became a coveted marketing spot rivaling the biggest properties in the history of sport. Watching the IPL is...Read More

At the end of every football season, the title race ends and the race for footballers’ signatures begins. ITW Core’s Devanshu Bhatt looks at the mechanics that are in motion behind the scenes and what business lessons we can glean from it. The football transfer market is a whole brand of entertainment in and of...Read More

How the IPL became a TV juggernaut is not an accident. ITW Core’s Vidushi Bhandari looks ahead to its 2020 edition and how, amidst a pandemic, it gears to push the viewership benchmark even higher. In a country consisting of 1.3 billion people and 800+ channels, the competition to attract viewership remains arduous. But the...Read More

Sports and sporting events are peerless when it comes to their ability to fuel passion and ignite a sense of community. Clearly, this is not lost on sponsors who spent to the tune of $46 billion in 2019, trying to capitalize on the emotional rub off effects of fans for their brands. But there is...Read More

Fans are no longer just watching sports for sports’ sake. They demand an experience, and sporting administrators, teams and brands will do well to oblige them. Fan Engagement should be a top item on the agenda, be it for the teams or the leagues. Fans are the heart of any team. Both metaphorically and financially....Read More

The empty stadiums do not seem to deterring the screen audiences from returning to live sport as green shoots emerge. It’s been quite a while that all major sports across the world have been suspended, but there are encouraging signs for a full-fledged return. As the action resumed in top leagues across the globe, with...Read More

A look at why Cristiano Ronaldo’s entry into the billionaire club is brewing a perfect storm for the commerce of sport, as ITW Core’s Devanshu Bhatt traces the journey that led to the making of the world’s first billion-dollar footballer The battle between Cristiano Ronaldo and Lionel Messi has been raging for the greater part...Read More

A New Pie Recipe: How The Pandemic Is Altering Football’s Revenue Model As the action resumes in the top 4 football leagues across Europe, football looks markedly different from what we have been used to. The big change, however, is behind the scenes as clubs’ revenue models get upended. ITW Core’s Vidushi Bhandari looks at...Read More

Influencer marketing is no longer just about paying Kylie Jenner a million bucks to talk about your lipstick brand on her Instagram. In these tumultuous times, it’s an essential tool to connect closely with customers and craft your brand’s messaging to reflect changing times. By Hitesh Mangtani and Tareque Laskar, ITW CORE – ITW Consulting Pvt. Ltd....Read More

Worth a shot: Esports, its growth in India and why brands should take notice. CGI technology. Special algorithms. These are not terms you’d usually associate with a horse race, but that’s exactly how the first ever prime-time televised virtual Grand National was made possible, with the sport remaining suspended in the UK because of the...Read More