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ITW Core

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European sports teams are dominated time and time again in Forbes’ list of most valuable sports teams by their American counterparts despite having bigger, global audiences. ITW Core’s Devanshu Bhatt explores why their valuations diverge. The fallout from the war in Ukraine has had an impact on sport, but none more salient than what’s unfolding...
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How IPL franchises are building sponsor revenue streams that help them diversify apart from the central pool and why that’s the model of the future. ITW Core’s Devanshu Bhatt explains the evolution that seems to be mirroring an international trend.  Manchester City are in a virtuous cycle. They seem to be leading the race for...
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From being something only sporting nerds cared about, sports analytics is poised to become a business all on its own. ITW Core’s Devanshu Bhatt explores how the eco system has evolved and what lies in store. Nowadays, it is hard to escape talk of Expected Goals or xG in footballing circles. However, football is far...
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While the world’s biggest sporting icon looks for a new job, his old employer has all sorts of problems to sort out. The commercial juggernaut that was Barcelona will be taking quite a hit. ITW Core’s Devanshu Bhatt examines the implications of this seismic sporting shift. Lionel Messi is now the world’s most eligible footballer....
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We look at why free transfers actually come at a price and aren't really free
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We are entering a bold new world of footballing economics for star players both on and off the field, as David Beckham’s latest payday shows, finds ITW Core’s Devanshu Bhatt.  Unfinished Business David Beckham may have been retired for seven years now, but he still remains a footballing crowd puller. He recently found himself on...
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With IPL 13 in the books, ITW Core’s Devanshu Bhatt takes a look at the marketing trends and insights that emerged from the edition in the UAE.  This IPL season was another record-breaking year in terms of viewers but more importantly, it brought what every IPL season brings – Innovation. This continuous need for those...
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New Normals: IPL eyeballs rewrite viewership benchmarks  An extraordinary season of the IPL came to a close Tuesday night in Dubai with Mumbai Indians emerging triumphant for their fifth title win. It’s the most won by a franchise (the next highest is CSK with 3), but MI weren’t the only ones pushing benchmarks, the IPL...
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ITW Playworx bagged the Bronze Award for the Best Technology Led Campaign at the ET Shark Awards 2020 held on Wednesday, 30th September 2020. ITW Playworx along with Oppo Mobiles India was recognized in the Best Technology Led Campaign category. The campaign – Oppo Billion Beats – was planned around the ICC World Cup 2019...
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There have been at least a dozen new high decibel ad campaigns that have landed on your screen, whether you are watching on TV or streaming the IPL. ITW Core’s Vidushi Bhandari traces how the T20 League became a coveted marketing spot rivaling the biggest properties in the history of sport. Watching the IPL is...
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