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ITW Core
We are entering a bold new world of footballing economics for star players both on and off the field, as David Beckham’s latest payday shows, finds ITW Core’s Devanshu Bhatt.  Unfinished Business David Beckham may have been retired for seven years now, but he still remains a footballing crowd puller. He recently found himself on...
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With IPL 13 in the books, ITW Core’s Devanshu Bhatt takes a look at the marketing trends and insights that emerged from the edition in the UAE.  This IPL season was another record-breaking year in terms of viewers but more importantly, it brought what every IPL season brings – Innovation. This continuous need for those...
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New Normals: IPL eyeballs rewrite viewership benchmarks  An extraordinary season of the IPL came to a close Tuesday night in Dubai with Mumbai Indians emerging triumphant for their fifth title win. It’s the most won by a franchise (the next highest is CSK with 3), but MI weren’t the only ones pushing benchmarks, the IPL...
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ITW Playworx bagged the Bronze Award for the Best Technology Led Campaign at the ET Shark Awards 2020 held on Wednesday, 30th September 2020. ITW Playworx along with Oppo Mobiles India was recognized in the Best Technology Led Campaign category. The campaign – Oppo Billion Beats – was planned around the ICC World Cup 2019...
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There have been at least a dozen new high decibel ad campaigns that have landed on your screen, whether you are watching on TV or streaming the IPL. ITW Core’s Vidushi Bhandari traces how the T20 League became a coveted marketing spot rivaling the biggest properties in the history of sport. Watching the IPL is...
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At the end of every football season, the title race ends and the race for footballers’ signatures begins. ITW Core’s Devanshu Bhatt looks at the mechanics that are in motion behind the scenes and what business lessons we can glean from it. The football transfer market is a whole brand of entertainment in and of...
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How the IPL became a TV juggernaut is not an accident. ITW Core’s Vidushi Bhandari looks ahead to its 2020 edition and how, amidst a pandemic, it gears to push the viewership benchmark even higher. In a country consisting of 1.3 billion people and 800+ channels, the competition to attract viewership remains arduous. But the...
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Sports and sporting events are peerless when it comes to their ability to fuel passion and ignite a sense of community. Clearly, this is not lost on sponsors who spent to the tune of $46 billion in 2019, trying to capitalize on the emotional rub off effects of fans for their brands. But there is...
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Fans are no longer just watching sports for sports’ sake. They demand an experience, and sporting administrators, teams and brands will do well to oblige them. Fan Engagement should be a top item on the agenda, be it for the teams or the leagues. Fans are the heart of any team. Both metaphorically and financially....
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The empty stadiums do not seem to deterring the screen audiences from returning to live sport as green shoots emerge. It’s been quite a while that all major sports across the world have been suspended, but there are encouraging signs for a full-fledged return. As the action resumed in top leagues across the globe, with...
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