KOLKATA: Amul, Asia’s largest milk brand, is the principal sponsor of the New Zealand cricket team for the upcoming International Tournament. The logo of brand AMUL which boasts of an annual sales turnover of Rs 27000 crores (US$ 4.2 billion), will appear on the sleeve of Blackcaps playing jerseys as well as on the training kits throughout the upcoming tournament. “We are excited about being associated with New Zealand Cricket for the first time and Amul welcomes the Blackcaps to the Indian sub-continent,” GCMMF managing director RS Sodhi said. “Coming from a strong farming and cooperative dairy culture, the New Zealand association is a perfect fit reflecting our quality and values’ he said. James Wear, commercial director for New Zealand cricket said “we are delighted to have Amul on our jerseys throughout the ODI tournament and hopefully this is the beginning of a long-term relationship”. The ODI tournament sees New Zealand ranked 4th in the world just behind India and will see one of their strongest line-ups heading to the UK with a number of key in form players fresh from IPL. New Zealand is also the World’s No. 1 T20 team as per the ICC Rankings. Talking at the press conference, Southee said the boys were “pumped” for the upcoming tournament and is “excited to have Amul as part of the Blackcaps team”. The New Zealand team will play a warm up match with India on 28th May and with Sri Lanka on 30th May. The group matches of the New Zealand team are scheduled versus Australia on 2nd June, England on 6 June and Bangladesh on 9th June. The top 2 teams of both groups will advance to the Semi finals. All matches will be telecast live in India and all regions of the world.