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September 18, 2020

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How the IPL became a TV juggernaut is not an accident. ITW Core’s Vidushi Bhandari looks ahead to its 2020 edition and how, amidst a pandemic, it gears to push the viewership benchmark even higher. In a country consisting of 1.3 billion people and 800+ channels, the competition to attract viewership remains arduous. But the...
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